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Child injury prevention Aotearoa

WELCOME TO THE FIRST OF THE REGULAR EDITIONS OF SAFEKIDS NEWS!

In the past Safekids News has been run as, and when budget allows, but certainly not as regularly as Safekids would have liked! Over the next two years Safekids will be run quarterly – thanks to the support of the Health Funding Authority.

At present, Safekids have several aims in mind for Safekids News! As well as sharing information about resources, programmes and research in child unintentional injury prevention, we hope to bring key relevant national issues into the spotlight. We will also be providing ‘tips’ on action which readers can undertake to positively influence these issues – that we hope you will use! In this edition of Safekids News, these ‘tips’ have been called ‘Safekids News Action Notes’. We have aimed to make the suggested action provided within each action note as quick and easy as possible. If you are interested in undertaking further advocacy beyond suggested actions on any of the issues raised in Safekids News, then Safekids will welcome your call!

We also invite your contributions to the Safekids News. If you are undertaking an interesting initiative, or you have an idea or issue that you’d like to share with others involved in child injury prevention across the country, then please call us at Safekids. For contact details, please see the last page.

Child injury prevention Aotearoa Advocacy Update: What’s happening?
Including:

• Child Product Safety Update
• An Injury Prevention Network for NZ
• A National Consultation Process on Safe Routes to Schools

Info Centre News:
Including:

• Growth and development
• Safekids in Cyberspace
• Surfing . . .
• New resources available
• Community Safety Conference – Pacific Rim 1999

Special Feature: Kidsafe Week
Including:

• Highlights 1998
• Farewell to Patrisha
• Sue works to improve Kidsafe Week
• A Strategic Plan for Kidsafe Week
• Kidsafe Week 1999

And last but not least:
Including:

• Looking forward to the next edition
• Staff update

Child injury prevention Aotearoa: WHAT'S HAPPENING?

IN THE AREA OF PRODUCT SAFETY...

Thanks to the Ministry of Consumer Affairs for providing specific information on child product safety for Safekids News readers.

Cigarette Lighters: More protection for children

The Product Safety Standards (Cigarette Lighters) Regulations 1998 banning non child-resistant cigarette lighters come into force on two dates:

• 15 February 1999 – for import and wholesale sales; and
• 15 May – for retail sales.

After these dates, no disposable cigarette lighter or refillable lighter with a Customs value of less than $3.50 may be sold in New Zealand without conforming to the Regulations. These Regulations prescribe the child resistance requirements from the United States standard, and the general safety requirements from the international cigarette lighter standard (ISO 9994).

All disposables (e.g. the plastic BiC’s, Crickets, and Tokai lighters) will need to have an approved child-resistant mechanism. Refillable lighters, including novelty lighters selling up to about $20, will also need to have an approved child-resistant mechanism.

The Ministry urges all people working in child injury prevention to advise the public to immediately throw out any non child-resistant lighters they have and replace them with child-resistant lighters. These have been available for some time in retail outlets. However, people also must be made aware that the new lighters are only child-resistant, not child-proof. All lighters and matches must still be kept well out of the reach of children at all times.

Cot Safety: New Fact Sheet and a Mandatory Standard in the pipeline for cots

The Ministry has produced a new Fact Sheet on Buying and Using a Cot. It describes what to watch out for in new and second-hand cots. In particular, parents and caregivers are reminded to ensure that broken or wobbly bars must always be repaired before a cot is used. Sadly, in October last year a nine month old child died as a result of being trapped between the bars of a cot, where one bar was missing and had not been replaced.

Meanwhile, work is proceeding on the development of a (mandatory) product safety standard for household cots. The Minister of Consumer Affairs has agreed to formally consult with directly affected parties on aspects of such a proposed standard, including timing, coverage for second-hand cots, and the exemption of antique cots.

Pram Safety: Decision about standard to be delayed

Recently a discussion document focussing on the safety of prams and strollers, and a proposed standard, was circulated to a number of interested parties. The submissions received on the prams and strollers discussion document have been reported to the Minister of Consumer Affairs. Unfortunately not all the information needed to make a decision was provided.

Meanwhile, the joint Australia and New Zealand Standards Committee is in the midst of reviewing the voluntary standard. The review is looking in particular at gaps near the foot end of the pram and types of restraints. The joint standard is expected to be completed later this year. At the time that this standard is completed the Minister will make his decision regarding mandation.

Also, congratulations to the Ministry of Consumer Affairs for financially supporting standards maintenance and development, as described below:

The Ministry has recently renewed its contract with Standards New Zealand, and it will be funding the maintenance of the following standards:

• Bunk Beds
• Shopping Trolleys – Part 1: For General Use
• Cigarette Lighters – Part 2: Child Resistant Requirements
• Children’s Nightwear and Limited Daywear Having Reduced Fire Hazard
• Toy Safety
• Folding Cots – Safety Requirements
• Textiles – Labelling of Clothing, Household Textiles and Furnishings
• Harnesses for Use in Prams, Strollers and High Chairs.

The development and updating of the New Zealand component of the Household Cots standard will continue to be funded by New Zealand manufacturers.

INJURY PREVENTION NETWORK– A POSITIVE MOVE FOR INJURY PREVENTION IN NEW ZEALAND

People working in injury prevention have always networked informally, but it can be a difficult task for us at times, as injury prevention covers a diverse range of issues, with many different sectors involved. Last year a group of practitioners, researchers and policy people met as a first step to setting up a more formal network for those working in injury prevention in Aotearoa New Zealand. Formal injury prevention networks already exist in other countries, and there are also international networks. However, the New Zealand Network will provide a welcome and important infrastructural base for injury prevention in New Zealand.

Developing a network is a way to improve collaboration and co-operation, particularly between the research, policy and practice sectors, but also within each of those sectors. Improving knowledge of who is doing what nationally, increasing the sharing of information, and learning from the experience of others are all factors which can be improved with increased networking. The need for a strong, visible, and united voice advocating for injury prevention at a national level has also been recognised and expressed by many, and a formal network will provide an infrastructure which will move us, as a broad and diverse workforce group, towards being able to provide this. Training in research, policy and practice is also seen as important in order to develop and maintain a skilled workforce, and a formal network can also have a role in these areas.

Where are we up to?

Supported by the Health Funding Authority, a number of steps have been taken. Since the first meeting, an injury prevention e-mail list has started. Already information sharing and networking is occurring! A small group has also formed to develop the network further and explore the formation of an incorporated society.

This group has met with an emerging Maori injury prevention network. A name for the Network has been proposed: The Injury Prevention Network of New Zealand: Te Titironga Ite Takakino I Roto O Aotearoa, and a constitution is currently being drafted. It is planned that the Network will hold its inaugural meeting and launch at the New Zealand Network Day, at the Community Safety Conference Pacific Rim 1999 in Waitakere City, Auckland. Workforce development and advocacy, as well as key issues that arise from the conference, will be discussed and debated there.

For further information on the network or constitution, please contact:

SAFE ROUTES TO SCHOOL - GUIDELINES AND NATIONAL DEVELOPMENT

Since its introduction and pilot programmes in 1995, Safe Routes to School has become a valued and permanent part of the road safety scene in the Auckland Region. To date, over 20 schools in the Region’s ‘at risk’ communities have benefited from the Programme. Outside of Auckland, both Christchurch and Wellington utilise the Safe Routes to School Programme on an ongoing basis to address their child road safety issues in communities where children are at most risk.

Safe Routes to School is becoming more widely recognised, both nationally and internationally, as a best practice model for addressing the special needs of communities which have a higher risk of child road related injury.

In New Zealand the Programme has evolved to best fit our unique environment. With this in mind, Safekids, with support from the Health Funding Authority and Land Transport Safety Authority have developed "Guidelines for Safe Routes to School Facilitators". These Guidelines have been designed as a resource for community-based facilitators. They include details of the Programme’s processes and provide recommendations to ensure ‘best practice’ and that the most favourable outcomes are achieved.

However, it is recognised that communities will need more than just this resource to successfully implement a Safe Routes to School Programme. There are many infrastructure issues that have yet to be considered. Some of these include, targeting of the Programme, the funding and the resourcing of the Programme and support for communities implementing the Programme.

Safekids has been funded to manage a national consultation process which aims to establish what is needed to support successful community-based implementation of Safe Routes to School, what barriers may exist and consider ways to overcome these barriers. This will be achieved through a series of regional workshops.

A group of National Key Stakeholders will be provided with a report on the findings of the process. The report will also contain recommendations for national infrastructure that would best support community-based implementation of the Safe Routes to School Programme.

Rebecca Williams, who has been the Auckland Regional Safe Routes to School Facilitator, has been seconded into the position of Safe Routes to School National Project Manager.

Rebecca says. . .

"This Project is both timely and important for national development of Safe Routes to School. I believe that the successful community-based implementation of the Programme will depend on there being the necessary support structure and systems in place.

Safe Routes to School works because it treats a serious problem seriously. It is not about providing a’quick fix’. The Programme encourages community ownership of its child road safety problem. It empowers the community to take effective action and resources them in this process. The very reasons that make the Programme successful also make it time and resource intensive.

To make way for the effective wider use and future development of the Programme we must address the issues that exist and establish a sound and supportive infrastructure."

By Isabel Bird

Manager,

Information Centre

GROWTH AND DEVELOPMENT

Info Centre is now a National Resource

As of this year, Safekids Information Centre is now officially a national resource, as we have been given the mandate and funding to serve the information needs of the child injury prevention workforce throughout New Zealand. In the past we have been funded to meet the needs of the workforce in the Auckland Region only. However in effect the Info Centre has always had requests from outside the Auckland region and we have always tried to meet these. Now we are looking forward to meeting the child injury prevention information needs throughout Aotearoa to an even greater extent.

The vision for the National Info Centre is threefold:

• The Centre will have a positive influence on the development of child injury prevention work and workforce throughout the country, through the delivery of useful and appropriate resource and services which enhance knowledge and professionalism and help build strong networks.
• The Centre will be a "first resort" national position – i.e. people who have an information need related to unintentional child injury prevention that cannot be met in their own workplace think of this Centre first to meet that need.
• The Centre will increase the visibility of Child Injury as a major issue, through the provision of relevant information, resources and services to a wide variety of clients.

It’s been a busy year

1998 was a year of exponential growth in for the Information & Resource Centre with a 219% increase in outgoing items and a 117% increase in incoming requests. Thirty per cent of these requests were from New Zealand national bodies and 18% were from child injury prevention people and organisations overseas.

We expect that growth will continue, especially, now that we are officially a national service, with the likelihood of there being more requests from the Midland, Central and Southern districts which we encourage!

It is gratifying to know that more people want information about child injury prevention. The increase demonstrates that both concern and resources are being focussed on this vitally important issue throughout New Zealand.

Under the dynamic influence of Reena Kokotailo an integral part of Safekids strategy for injury prevention right from the start was to provide a solid base of information about child unintentional injury and how it can be prevented. Mary Parkinson, the first Info Centre Manager, worked to gather the core of what is now a comprehensive collection, both academic and practical.

As the present Manager I will be continuing to develop and expand the collections and services and welcome your requests.

Safekids into Cyberspace

By the end of May Safekids Website should be up and running.

Safekids is concerned that the Website is not an empty Public Relations tool, but will serve primarily as an informative useful tool to further Child Injury Prevention in New Zealand.

The site will be used to give access to factsheets, data, resources and information that will be useful in Child Injury Prevention work. We intend to also load the latest issue of Safekids News and to keep you up-to-date with Safekids projects, publications, resources and concerns.

Internet technology has enormous potential beyond information exchange and can be used to facilitate collaboration, network development and advocacy efforts, to create a lobby voice and become a powerful political tool for making the social changes which are necessary to Keep Kids Safe in Aotearoa. As we develop our Website we are bearing in mind all this exciting potential and have plans to continue the development of the site, its use and capacity beyond the initial set-up phase at the end of May

WATCH THIS SPACE FOR FURTHER DEVELOPMENTS

Surfing . . .

There is some excellent material on the world wide web for people involved in child injury prevention.

Here are just 3 favourites:

International Society for Child and Adolescent Injury Prevention (ISCAIP) http://www.iscaip.org

The Society describes itself as "An international meeting ground for organisations and individuals engaged in injury prevention practice, training, research and policy development."

Kidsafe - The Child Accident Prevention Foundation of Australia

http://www.greenweb.com.au/kidsafe/

This address is for the "Kidsafe Safety Shop and Information Centre" designed to be visited by parents with children.

The shop has links to the main Kidsafe site which contains a wealth of useful and interesting information.

Injury Control Resource Information Network

http://www.injurycontrol.com/icrin/

This site, sponsored by the Center for Injury Research and Control, Pittsburgh, P.A., USDA describes itself as:

" The Global Roadmap to Internet Resources for Injury Control!"

and is, indeed, a great springboard into lots of information, organizations, and data.

New Resources Available

Our very popular ‘Safekids Catalogue of New Zealand Child Safety Resources’ has been updated, and the new edition for 1999 is now at the printers. If you want to know what teaching kits, posters, videos, pamphlets, booklets, factsheets and organisations are available to further you work in Child Injury Prevention then this resource is for you! It not only tells you what is available, but also (where applicable) what the costs are and lists the addresses and contact phone numbers you will need to obtain supplies.

Another resource which has been developed by Safekids is a set of ‘Home Safety Discussion Posters’. There are four laminated A3 posters in the set, and one A3 laminated information poster which gives an overview of Home Injuries and suggestions about how the Poster set may be used. The posters illustrate common home hazards in New Zealand homes and yards. The posters are easily photocopiable and are clear enough to be easy to use when reproduced at A4 size.

This set was primarily designed to be used in groups for parent and caregiver education, but they could be also useful with individuals in the home or with groups of older children and students who are training for careers in childcare.

To obtain copies of either of these resource please use our order form , or e-mail safekids@iconz.co.nz

 

KIDSAFE WEEK 1998 HIGHLIGHTS Kidsafe Week 1998 was hugely successful, thanks to the excellent work, and commitment demonstrated by local Coalitions, National Agencies and Sponsors. Each year since its inception in 1996 Kidsafe Week has grown in size , and gone from strength to strength. 1998 was the inaugural year for Kidsafe Hero Awards which involved celebrating the work of Child Injury Prevention Heroes. Awards ceremonies occurred nationally and locally around New Zealand in 68 communities. The opinion on Kidsafe Hero Awards as the key theme for Kidsafe Week was divided. It was extremely popular with some Coalitions and equally unpopular with others!

Due to the feedback, a central theme of Kidsafe Heroes is unlikely to be repeated in future Kidsafe Weeks, but it will remain as an option for local Coalitions, and as a focus for National action. The media and public did respond well to the Heroes theme and there was high interest, particularly in National winners. 35% of Coalitions reported that they were approached by media about Kidsafe Week 1998.This was an increase from only 2% in 1997! It is this interest and media coverage which will increase public awareness of the importance of child injury prevention and focus attention on positive role models. This makes the National Awards well worthwhile!

THERE WERE MANY, MANY HIGHLIGHTS OF KIDSAFE WEEK 1998! HERE ARE SOME...

• Coalitions spent an estimated 14,058 hours promoting the Week, in communities throughout the country.
• 270 special events were organised including: Kidsafe Hero Award ceremonies; safety expos and ‘roadshows’; displays; special Kidsafe Week awareness days and community injury prevention campaigns.
• 224 child car seat restraint and safety belt checkpoints were undertaken by Coalitions.
• 160 people attended the National Kidsafe Hero Award Ceremony, with 223 recipients receiving national recognition for their efforts to keep New Zealand children safe.
• 546 print media clippings relating to the Week were collected. Of these, 99 were special features of at least a page in size.
• 134 radio interviews or other special coverage on the Week were arranged around the country.
• The Kidsafe Week television commercial aired 210 times on TV3, with 63% of people over the age of 5 seeing the advertisement at least once. The average number of times the commercial was seen was 3.6 times.
• Kidsafe Week radio ads aired at least 2402 times on over 93 radio stations throughout the country.
• 51% of Coalitions felt that Kidsafe Week 1998 had brought a number of results which would impact positively on child unintentional injury in the longer term.

GROWTH IN COALITION ACTIVITY

Kidsafe Week 1998 was made a real success by the efforts of Coalitions, which increased even since 1997. Compared to 1997, Kidsafe Week 1998 showed the following growth:

• There was a 20% increase in local ‘events’ held by Coalitions.
• 49% more radio interviews regarding Kidsafe Week took place in 1998. These were co-ordinated and undertaken locally by Coalitions.
• 41% more items related to Kidsafe Week were shown on national and local television in 1998. Again, most of these were co-ordinated and undertaken by local Coalitions.
• 100% of Coalitions organised coverage of the Week and their local activities with local newspapers. This is an increase from 89% in 1997.

Congratulations to Coalitions!

Farewell to Patrisha O’Sullivan Many of you will have known Patrisha in her role as Kidsafe Week Community Action Co-ordinator. Patrisha worked on both the 97 and 98 Kidsafe Weeks, being involved in the training of coalitions early in the year and then providing ongoing support to Coalition Co-ordinators through the Kidsafe Week Info-line. In October, Patrisha left Safekids to travel to California, where she is now living and working. The staff at Safekids keep in regular contact with her via e-mail. She is really enjoying her new life.

SUE WORKS TO IMPROVE KIDSAFE WEEK

Sue Kendall joined the Safekids team in May 1998, as .5 Kidsafe Week National Co-ordinator and .5 Safekids Service Manager. Coming in half way through the planning cycle for Kidsafe Week 1998 was challenging and extremely busy, but a role that Sue has now settled into and really enjoys. "I’m already looking forward to Kidsafe Week 1999, and the opportunity it presents to be involved in the action right from the start," says Sue.

The planning, implementation and evaluation of Kidsafe Week has been an annual cycle, so whilst Sue’s working on the 1999 year, she’s also looking for ways to constantly improve the Week, for the future. One improvement that Sue has helped instigate is the process of the creation of a Kidsafe Week Plan, which will increase the annual planning cycle to up to five years (see below for more information). Another change is that Sue will convene and chair the Kidsafe Week National Planning Group, as well as being the key contact for Coalitions. "Combining the roles, will ensure that there is a clear and timely flow of information from the Kidsafe Week National Planning Group to the Community Coalitions and visa versa, and that Coalition needs will be given a high priority."

Sue was out and about in March, facilitating the Kidsafe Week Regional Information Days, and she enjoyed the opportunity to meet Coalition Co-ordinators’ and members who make such a difference to New Zealand childrens’ safety.

Consultation on the future of Kidsafe Week

As Kidsafe Week has become established as a popular, well recognised annual event, it has become evident that the Week needs more than just an annual planning cycle. In order to meet needs identified by Community Coalitions’, National Agencies and Sponsors’, Safekids has initiated a consultation process which will lead to the creation of a three to five year plan for Kidsafe Week. A Discussion Paper is being developed, and it has been included on the agenda of the Kidsafe Week Coalition workshop days around New Zealand in March.

"We really want input from the child injury prevention and wider community, especially from those that have been involved in Kidsafe Week", says Shelley Hanifan, Safekids Director. "We hope to build a more secure future for the Week, and provide more advanced notice of themes, dates and other information, in order to enable a longer term, more proactive local and National planning period."

SAFEKIDS NEWS ACTION NOTE: If you’d like to input into the development of a plan for the future of Kidsafe Week, and you are unable to attend the Kidsafe Week Coalition Workshops in March - please contact Rhonda Jordan on (09) 820 1190. Rhonda will send you a copy of the Discussion Paper, with information about how to input.

 

KIDSAFE WEEK 1999 'KEEPING KIDS SAFE NEAR WATER’

Planning for Kidsafe Week in local communities throughout New Zealand is already underway! The Week will run from the 13^th to the 20^th August. The theme for the year is child water safety and the byline ‘Keeping Kids Safe near Water’. This year the Kidsafe Week National Planning Group is delighted to have Water Safety New Zealand joining them. Whilst they have been involved in a consultancy basis in previous years providing valuable input to resource development, this year they will be fully involved in the planning, implementation and evaluation of the Week.

"Child water safety is an issue which all communities must recognise as significant" says Alan Muir, Executive Director of Water Safety New Zealand. "Each year approximately 20 children drown in New Zealand. This is far too many, and there is a great deal more that all communities can do to ensure their children are water safe. KidSafe Week provides an opportunity to highlight this issue and get information out to people. Water Safety New Zealand is pleased to be involved in this nationwide event."

1999 is also the 50^th year anniversary of the establishment of Water Safety New Zealand as the national water safety body. Their anniversary celebrations will be launched at the National Kidsafe Hero Award Ceremony which will celebrate Kidsafe Water Safety Heroes. Awards will be given to people and organisations that have advanced the safety of New Zealand children in and around water.

The theme of water safety will also take into account the dangers of water and electricity and once again the Week is benefiting from the support provided by the Office of the Chief Electrical Engineer.

"My Office has been involved in Kidsafe Week since 1997 and we are pleased to be a part of this years Kidsafe Week programme" says Peter Morfee, Chief Electrical Engineer. "Education is a key way to help New Zealanders’ achieve electrical safety and Kidsafe Week allows us to reach and educate those people who influence the safety of children."

The road safety community have always been an integral part of Kidsafe Week, and to ensure their involvement again this year, Kidsafe Week will run a sub theme of pedestrian safety, specifically focussing on pedestrian safety around schools. Again, the LTSA and the Police form an integral part of the Kidsafe Week National Planning Group.

Safekids also welcome the ACC and the Health Funding Authority on to the Kidsafe Week National Planning Group once again. TV3 is a staunch supporter of child safety and Kidsafe Week and and will once again make a valuable contribution to Kidsafe Week in 1999. The TV3 advertising campaign will form a major component of the national media support for local community action.

Kidsafe Information and Planning Days were held in March, providing information about themes, resources and support to Kidsafe Week Coalitions throughout the country. For many Coalitions, these days formed the first planning session for making the week a success in their local areas. "All the ingredients for a very successful week are coming together" says Sue Kendall, Kidsafe Week National Co-ordinator. "We expect Kidsafe Week 1999 to be the best yet!"

For further information about Kidsafe Week, please contact Sue Kendall Tel 09 820 1192 Fax 09 820 1191 E-Mail suek@ahsl.co.nz Kidsafe Week Infoline: 09 828 0503 Fax 09 820 1191

 

AND LAST BUT NOT LEAST...

Looking forward to the next edition –
Preventing Unintentional Injuries to Children: Barriers to progress

As many Safekids News readers will be aware, injuries are the leading cause of death and the second leading cause of hospitalisation of children over one year of age in New Zealand and as such, they are of concern to the Ministry of Health. ‘The Child Health Programme Review’ published by the Ministry of Health identified childhood injuries as a key area in which further interventions would lead to health gains for children. In late 1998 the Ministry of Health surveyed agencies and individuals involved in child injury prevention work about their views on barriers to further progress in childhood injury prevention.

A report circulated to respondents to the survey identified the following barriers.

• lack of co-ordination, co-operation and shared strategy
• lack of priority placed on childhood injury prevention – resources issues – awareness issues
• lack of consistency and sustainability of programmes
• data collection issues
• reluctance to invest in evaluation of programmes
• a range of attitudinal issues
• factors related to the determination of health
• limited availability of training in the area
• legislation and regulation issues
• the complexity of the ‘causes’ of intentional injuries

Respondents also commenced on interventions they believed worked well at least in some cases. These included, co-ordinated efforts (particularly Kidsafe Week), legislation and regulation and a range of other local and national initiatives.

Dr Patrick G Tuohy, Chief Advisor of Child and Youth Health for the Ministry of Health will be presenting a short paper on this survey at the Community Safety Conference in Waitakere in April. The conference will provide opportunities for consultation about how some of the barriers might be addressed.

Look for more details on this survey and feedback regarding the survey in the next edition of Safekids News, following the conference!

SAFEKIDS STAFF UPDATE

Welcome to Rachel Algar!

Rachel Algar has recently joined the Safekids Team as our ‘Strategist.’ Rachel is new to Safekids, but not to injury prevention having worked for the ACC as an Injury Prevention Consultant for several years. Many people who work in child injury prevention in the Auckland Region will know Rachel well. "We are looking forward to having Rachel in the team" says Shelley Hanifan, Safekids Director. "Rachel is well known for her friendliness and approachability, and for getting the job done. I’m sure that the wider injury prevention community will enjoy working with her as much as those in the Auckland region have."

Internal Role changes – Director Shelley Hanifan was officially appointed to the role of Safekids Director early in 1999, although she had been acting in the role for some months. Shelley has been with Safekids for two years in the role of Strategist. Prior to this, Shelley has spent a number of years working and studying in injury prevention.

Safe Routes to School

Rebecca Williams formerly the Safe Routes to School facilitator for the Auckland region has been seconded into a national project co-ordination role (see page 3 for more details). A temporary position of Safe Routes to School Facilitator will soon be filled.

We welcome your contribution to Safekids News. If there is an issue, information or programme which you’d like to tell other child injury prevention people about, just call Shelley to discuss it on (09) 820 1194