The Safekids Campaign

Every July Safekids New Zealand launches child-safety campaigns focusing on the prevention of two specific unintentional childhood injuries.

Click here for confirmed Safekids Campaign workshops venues.

The Safekids Campaign is a collaborative child safety programme nationally co-ordinated by Safekids New Zealand in partnership with government and non-government organisations, sponsors and over 80 community-based Coalitions throughout New Zealand.

The 2011/ 2012 Safekids Campaign focuses on the prevention of Driveway Run Over Injuries.

Driveway Run Over Injury Prevention
Every two weeks a child is hospitalised with serious injuries received from a vehicle driving on a private driveway in New Zealand. A further five children are killed annually, on average, in the same way. Most children injured in driveway incidents are toddlers, aged about two years old and when death does not occur, the injuries they receive are often severe. The driver is usually a close family member. The devastating impact of these events upon families cannot be overstated.

Click here to proceed to the campaign page.

Each campaign is supported by a series of resources, media releases, factsheets, position papers, Safekids News and project plans suited to Safekids Coalitions, injury prevention workers, educators, caregivers, health-service providers, media and parents. Click here to contact your local Safekids Coalition co-ordinator. Click here to view other safety topics.

If you are a Safekids Coalition Member and would like to order campaign resources, or would like more information on the Safekids Campaign themes, Campaign@safekids.org.nz.

This page was last updated July 7, 2011.