The Safekids Campaign

Every July Safekids New Zealand launches child-safety campaigns focusing on the prevention of two specific unintentional childhood injuries.

The Safekids Campaign is a collaborative child safety programme nationally co-ordinated by Safekids New Zealand in partnership with government and non-government organisations, sponsors and community-based coalitions throughout New Zealand. The 2012 2013 Safekids Campaign focuses on the prevention of Child Cycling Injuries.

Child Cycling Injury Prevention
More than 487 New Zealand children a year are hospitalised as a result of cycle-related injuries and an average of 2 children die each year from cycle-related injuries. Boys are over-represented in cycling related deaths, during the five year period 2003-2007 11 boys died compared to one girl. Boys aged 10-14 years are at greatest risk of fatal injury, accounting for seven deaths. Tamariki Maori boys are over represented in deaths following a crash between a motor vehicle and a child cyclist, accounting for half of all deaths involving a motor vehicle and a child cyclist.

Click here to proceed to the cycling campaign page.

Safety Out & About
Children are at significant risk of injury in a variety of settings when they are out and about in their communities. Leading injury risks include drowning, child pedestrian injuries, passenger injuries, ATVs and injuries at farm, unintentional cutting & piercing injuries, driveway run over injuries and falls.
Click here to proceed to the safety topics page.

Each campaign is supported by community groups that can support you in delivering initiatives in your area. Click here to contact your local Safekids Campaign Coalition co-ordinator.
Safekids produces different resources that help indivuduals and groups deliver the Safekids Campaign theme in communities. For a list of resources and to order them, download the resource order form here of email
This page was last updated July 12, 2012.