Be Smart, Be Safe, Be Seen
Key Safety Messages for Child Cyclists:
- Be smart – plan safe cycle routes with an adult, the best riders are skilled riders.
- Be safe – no helmet no bike.
- Be seen – wear bright colours and use reflective gear.
Key Safety Messages for Drivers
- Slow Down and Look Out For Kids.
More than 487 New Zealand children a year are hospitalised as a result of cycle-related injuries and an average of 2 children die each year from cycle-related injuries. Boys are over-represented in cycling related deaths, during the five year period 2003-2007 11 boys died compared to one girl. Boys aged 10-14 years are at greatest risk of fatal injury, accounting for seven deaths. Tamariki Maori boys are over represented in deaths following a crash between a motor vehicle and a child cyclist, accounting for half of all deaths involving a motor vehicle and a child cyclist.
Click the links below for useful cycling injury resources, prevention and advice.
- NEW! Safekids Campaign 2012/ 2013 RESOURCES GUIDE. Resources in this PDF are either available for download, can be ordered free, or purchased from our campaign partners.
- Be Smart, Be Safe, Be Seen Safety Checklist (English, A5, Pdf, 2007)
- Be Smart, Be Safe, Be Seen Safety Checklist (Maori, A5, Pdf, 2007)
- The Consumer Magazine Guide to Bike Helmets (2007)
Videos/ other media
- NEW! "Joe" (Link), by The Bicycle Helmet Initiative Trust (UK). The video tells the story of what happened to a young boy (Joe) following a cycle accident. Aims to reduce the number of children who are killed and injured as a result of head injuries sustained in cycling accidents. For more information www.bhit.org.
- One of the pieces of advice from the 2012 Safekids Campaign Workshops is about the value of 'high visibility' vests, backpack covers and other equipment to enhance the visibility/ conspicuity of child cyclists. For some examples see the CAN website www.can.org.nz/shop and Avanti.
For links to New Zealand and international websites relating to this injury topic, go to our links page
This page was last updated 27 June, 2012.